TEAM BOOMER

THE CHALLENGE:

Create an new identity and website for an existing program of the Boomer Esiason Foundation.  Under the direction of program director, Jerry Cahill, Wharton Creative presented several options for the new Team Boomer logo.  The one chosen uses a strong, athletic letterstyle w just a hint of grunge to represent the grit of participant athletes.  The symbol represents a path or journey that participants take as they commit to running for the team.  The path includes raising awareness about cystic fibrosis, asking for donations, training, honoring their family/friend who battles the disease, and ultimately sharing their story to inspire others.

 

THE RESULTS:

The new Team Boomer logo has heightened Team Boomer awareness and taken Team Boomer to a new level raising over $2 million dollars. The Team Boomer site visits have increased over 54%. The fundraising efforts are up
over 49%!

 

The new TB logo is becoming very well known within the CF and sports community

 

FROM THE CLIENT:

“It’s ALL about the journey, about sportsmanship, about friendships made along the way.”

– Jerry Cahill, Team Boomer Founder

 

View Team Boomer Website here.

 

 

INLAND BANK

THE CHALLENGE:

The CEO, Howard Jaffe,  had an idea.  He wanted to encourage volunteerism in the communities served by the bank. Wharton Creative was asked to create a visual which would quickly give an understanding of the program.

 

The globe graphic was filled with charity logos and fundraising event photos and the words "Get INvolved and Get Rewarded" were crafted to accompany the graphic for a quick visual and readable understanding of the nuts and bolts of the program.

 

Buttons and Tshirts for staff, poster in lobbies, signs for drive ups, postcards, newpaper ads, brochures, volunteer vouchers were just a few of the pieces that made this program come alive!

 

THE RESULTS:

Inland Bank saw a strong response from the community. Volunteers brought in their vouchers and collected their reward and recognition.  IB staff members also gave hours of their time to the program.

 

RECOGNITION:

The "Get INvolved and Get Rewarded" campaign was awarded the American Bank Marketing Association Innovative Product of the Year Award.

 

View the Get INvolved and Get Rewarded work here.

 

ITASCA BANK & TRUST

THE CHALLENGE:

The Marketing Director for Itasca Bank & Trust challenged Wharton Creative to create new branding that would refresh the image of the bank while being respectful of the long-standing identity and reputation in the community.

 

THE RESULTS:

The rebranding began w creation of the "Shaping the Future" informative booklet and direct mail packet that informed customers of the changes occurring with the bank's product offerings.  A new fresh color palette and graphic elements gave the 65 year old bank a fresh image and provided the information in and easy to read, clean uncluttered format.

 

The cost to rebrand was not out of line. WCI created a sophisticated look without being pricey. Designs were created w budget in mind so the full project cost came in well within budget expectations.

 

In addition to print design Wharton Creative is integrating the new branding elements for IB's online presence: website, facebook, and linkedin pages.

 

FROM THE CLIENT:

"The Senior Management of the bank has been extremely happy  with the new look created by Wharton Creative. The bank branding needed a face lift and the results have been beyond their expectations.

 

When the Shaping the Future packet had been mailed, the bank president had many calls from customers and local business owners telling him what a classy way to let them know they were getting a price increase! "

– Ginny Wagner, Marketing Director, Itasca Bank & Trust

 

View the Itasca Bank & Trust rebranding work here.

 

 

Linked in page for Kay Wharton, Creative Director

info@whartoncreative.com   |   847.863.8764

 

© Wharton Creative, Inc 2014