Create an new identity and website for an existing program of the Boomer Esiason Foundation. Under the direction of program director, Jerry Cahill, Wharton Creative presented several options for the new Team Boomer logo. The one chosen uses a strong, athletic letterstyle w just a hint of grunge to represent the grit of participant athletes. The symbol represents a path or journey that participants take as they commit to running for the team. The path includes raising awareness about cystic fibrosis, asking for donations, training, honoring their family/friend who battles the disease, and ultimately sharing their story to inspire others.
The new Team Boomer logo has heightened Team Boomer awareness and taken Team Boomer to a new level raising over $2 million dollars. The Team Boomer site visits have increased over 54%. The fundraising efforts are up
The new TB logo is becoming very well known within the CF and sports community
FROM THE CLIENT:
“It’s ALL about the journey, about sportsmanship, about friendships made along the way.”
– Jerry Cahill, Team Boomer Founder
View Team Boomer Website here.
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© Wharton Creative, Inc 2014